It is a game-changer to become an Instagram influencer. Becoming an influencer means getting paid for publishing the content of other brands to grow Instagram account. Once you become a successful influencer, you can earn tremendous sums by just promoting the services of different brands.
But, how can you turn into an Instagram influencer? How many followers do you need to start enticing the brands?
In this article, I am going to breakdown the factors that contribute to the success of the influencers and what you can do to become a rising influencer.
What Are the Types Of Influencers?
If an influencer has 1000 followers, then he would be considered as a Nano influencer. Similarly, if an influencer has more than one million followers, then he would be called a Mega influencer. Different types of influencers include:
- Nano Influencers
- Mid-Tier Influencers
- Macro Influencers
- Mega Influencers
Let’s discuss each of them in detail.
Any person who has 1000 to 5000 followers on Instagram is called a Nano influencer. These people are not so much popular, and they find followers in their friends and family. The primary traits of Nano influencers are:
- They are easily approachable
- They have genuine followers
Micro-Influencers have the follower count from 5k to 20k. Generally, the audience of micro-influencers is highly engaged and responsive. However, huge brands do not prefer them due to insufficient followers.
These people have an average range of followers from 20k to 100k. Usually, 100k followers are secured by celebrities or stars. It is not easy to acquire 100k followers when you are not a famous sportsman or actor.
These people are a sensation for millions of people, given that they share interesting and relevant content. They are usually experts in their respective niches and have the follower count of 100k to 1M.
Only a handful of people are Mega influencers. They have more than 1 million followers and are immensely popular across the world. Popular mega influencers include Katy Perry and Christiano Ronaldo.
What Does It Take to Get Paid to Post on Instagram?
So, you must be wondering what does it take to start earning from Instagram?
Well, the answer to this question is not a straightforward one. Some people have thousands of followers, but still, they have not earned even a penny. On the other hand, some users only have 1000 followers, and they are making handsome sums.
There are some general metrics which tell us how long it will take to start earning money on Instagram. Factors that influence our earning on Instagram are:
- The niche of our brand
- Follower count
- Engagement of followers
- The popularity of the brand that is paying you
Here, I have outlined the result of some experiments that will guide you about the general trends of earning on Instagram:
Follower Count for 1st paid posting
Watches and Jewelry
How Many Followers Do You Need to Be an Influencer?
The statistics show that becoming an Instagram influencer is not just about followers but also about understanding the needs of the audience. If you have thousands of followers, but they are not engaged, then they would be of no use. Similarly, if you have only 200 to 500 followers who really like to interact with your posts, then they are everything for you.
So, I would say that if you have only 1000 followers who are genuine and have a passion for engaging with you, then you are an influencer.
The best way to find the right kind of people is to target the audience that is related to your niche. For example, if you are selling cricket bats, then you should be targeting the audience that is below the age of thirty because cricket is generally played by young people.
I hope that I have helped you in knowing the exact number of followers to become an influencer. You should be focusing on the quality of your content rather than quantity. Once you get genuine followers, earning money would be far easier for you.