Best Time to Post on Instagram in 2021

With the passage of time, Instagram changed its algorithm, making it hard for you to share your posts on Instagram. It provides its user the top priority to posts made by friends or family. It gives you less weighting to business posts. To get success on Instagram, businesses have played the same game well. Picking up e best time to post on Instagram, targeting a time when the target audience sees their Instagram accounts, but which doesn’t coincide with the time when the audience posts on Instagram.

Indeed, it is a hard juggle. Do you wish to make your Instagram post visible when most of the people are seeing their Instagram accounts, although many competitors will be doing the same thing? Alternatively, should you more concentrate on posting on Instagram at a quieter time, without taking stress about your competitors, although that may mean few people will be seeing their Instagram account to check for a new posts?

You have to find this by yourself manually. You have to Schedule your posts, over a range of times ideal in 24 hours, 7 days a week. 

In this article, we will discuss various studies in variation in the best time for posting or Main Key Considerations When you looking for Best Times to Post on Instagram. So, start it 

Best Time to Post on Instagram in 2021

As You may be hoping in this article we will talk about the best time to post on Instagram. But it is not very simple, there are many variables present for you.

Too many articles or studies also posted about the best time to post on Instagram for you. Please keep in mind, these only rely on time zone, and the same time zone in not for all posts. 

The different studies recommend the following best times to post:

  • HubSpot: Thursday at 2 PM to 3 PM
  • Sprout Social: Wednesday at 11 AM and Friday at 10AM to 11 AM
  • Expert Voice : Wednesday at 11 AM to  3 PM 
  • Later: 9 AM to 11 AM EST

You see above the variations in many studies, it will be good for you to see at a great selection of times, rather than only the best time to post on Instagram.

Main Key Considerations When you looking for Best Times to Post on Instagram

1: Best Day of the Week

There are many variations in Instagram engagement, even in the same time of the day or on different days of the week. For instance, you may be a wonder to see 5 AM in the above list. The reason is most people see their mobile for messages as they wake during the working days its means mostly people check their Instagram accounts early in the morning Monday to Friday. 

2: Break in the Working day

You may notice that most people see their Instagram accounts during their work breaks or in their office at lunchtime.

Same like that, most people take interest in their work in the late afternoon and few people divert their attention on Instagram instead.

3: Use best Time Zones 

You should use the best time zones for your Instagram account. If you need an Instagram post at wake up time, then you should use that time when your audience is just waking and getting ready for the day.

4: Follow Your Specific Audience

If your audience is not like a typical audience, then you should not use this time zone for your account.

If you use the Instagram account for business purposes then you have to get to Instagram Insights and you will find more information about when your audience is most active. It gives you a sense of the structure of your posting practices to match this.

5: Regularity of your Posts

You should post your content regularly if you need to be more successful in your Instagram account. You should post one to three times in a day. Share a mixture of various post types. You have to focus on the quality of posts instead of the number of posts.

6: Different Sectors Prefer Posts at Different Times

To get rid of the confusion, the best time for posting depends on the sector in which you are working.  For instance, HubSpot’s shows you a clear variation following:

  • Best Times or day for Technology Companies: Wednesday at 10 AM
  • Best Times or day for Educational Organizations: Monday at 8 PM
  • Best Times or day for Healthcare Companies: Tuesday at 1 PM
  • Best Times or days for Non-Profit Organizations: Tuesday at 3 PM and 9 PM, Wednesday at 3 PM and 4 PM, Thursday at 2 PM & 3 PM, and Friday at 10 AM and 2 PM.

How you can get Insights in Your Instagram Followers

So what if your followers or audience is not active in your time zone?  And you are not sure about your current audience?

If you using an Instagram account for Business or Creator, then we will recommend you to take a look at your Instagram Insights to know about the demographics of your followers or audience.

To get Insights in your Instagram account:

  • Go in your profile in the Instagram application.
  • Click the Insights button.

In this section, you can see the history of the performance of your past posts.

Click on the Total Followers button to get insights. This has the data about the cities, ranges, gender of your followers, or audience. Under the Most Active Times section; you can switch between days to see the best times for your followers or audience.

You can also use this information to find the time zone that most of your followers or audience is active.

Quality post and Consistent Engagement for Instagram

To get the success of your business Instagram account, you should be responsive to your audience or your followers, post regularly, use simple and attractive captions with pictures, and try to post when the followers or audience are most active.


So now you know about how much best time of posting on Instagram is important for you.

Posting in the best times not only will engage you with your audience or followers but also help you to get the success of your business. 

Keep in your mind that posting on the best time also depends upon your content. After all content is the king.

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