If you are the owner of a shop or you want to open one, one of the first things you need to think about is online advertising. It can save you some time and also it can bring you many new customers.
There are many ways on the internet to advertise your products or services. One of the best advertising platforms is Google Ads.
Google is the most popular and used search engine in the world. Did you know that there are about 5,6 billion searches every single day?
Imagine that one of your ads is showing in the search results on Google. Your e-shop would have many opportunities to gain new visitors or new customers.
What are the main reasons?
There are several reasons why to start using Google Ads. We will sum up the best reason why you should consider it.
1. Bring more traffic to your website
As we said before, Google is the most popular search engine in the world. Thanks to Google Ads and campaigns, you can achieve more traffic to your website by showing your products and services in the search results, display network, YouTube and Gmail. You can use many ad types to attract new customers. Also, do not forget about special discounts and promotions.
2. Have full control of your campaign
In Google Ads, you have full control of your campaigns. It is up to you in which ad type you will have a higher or lower budget. You can also set a specific budget for each campaign so you will pay only for the best performing ads.
You can also check the performance of your ads at any time. You will see detailed statistics about your click or impressions. You can compare these statistics with the previous month so you can decide if it is worth investing more or cut your budget.
3. Let Google do work for you
One of the key features of Google Ads is that you can automate your campaigns. If you will try Smart Shopping Ads, you will be able to use the smart bidding feature, where you let Google control your bids. There will be a learning phase, where Google AI will learn how your campaigns will behave, what is the best budget to get higher positions, etc.
Besides smart bidding, Google offers more possibilities for automation. There are also third-party apps that can help you with the creation of the ads + automate them so they will generate automatically.
4. Many types of Ads
The campaign type determines where your ads will appear to people. You can use several campaign types:
Search Network campaign – This is the most used and basic campaign you can make in your Google Ads account. It is a classic text ad that appears in the search results.
Display Network campaign – Thanks to Display Network campaign, you can also show the product image or additional information to your potential customers.
Shopping campaign – Shopping Ads are working with your Merchant Center and they are taking products from your product data feed that are shown in the search results.
Video campaign – You can easily run a video campaign that can help you especially if you are selling a service. They will be displayed on YouTube videos and Google Partner websites.
App campaign – You can also use an App campaign type to promote your app
5. Save money
Thanks to Google Ads you can also save your money. You can check your performance all the time, so you will see if there is a campaign where you are not investing money wisely and you can pause, stop or even delete it anytime. Google Ads has CPC (cost-per-click) system, which means you are paying only for clicks. If you run an ad in the TV or in the newspaper, you can’t track any of this information.
As you can see, Google Ads has many benefits. If you decide to give it a shot, you won’t regret that. You can boost your sales, bring more traffic or build your brand. We wish you luck with your advertising.