you want to run a bulk email campaign to send something interesting to your subscribers, but you don’t want it to end up in spam and you want it to be effective in converting your subscribers into customers. You also want to get it out quickly so you don’t have time to read a hundred guides about email marketing. You want to review the most important points and make sure your email sounds good. Or perhaps you’re just starting out with sending bulk emails and you want to make sure you have a good handle on the basics before you start your additional research.
Either way, here are 5 things you need to look out for while sending your bulk email campaign.
Make sure all your subscribers have opted-in
If you send unsolicited email messages, that is considered to be spam. You can avoid the dreaded spam label (which will hurt your bulk email deliverability and your business’s online reputation) by only using opt-in subscriber lists. A better practice would be to use a double opt-in before sending emails. Once your subscriber has agreed to receive emails from you, you have higher chances of getting amazing engagement. Also, don’t ever rent or buy bulk email lists. And include an easy way for subscribers to opt-out in each email you send, in case any of them do not wish to receive any more of your email messages.
Make sure you’re compliant to all regulations
You should be familiar with email marketing regulations before you send out any bulk email messages. If you aren’t following spam guidelines as well as the laws of the countries to which you are sending, your bulk email marketing will go nowhere. Review spam guidelines for GDPR, CAN-SPAM and other regulations based on the region of your subscribers. Being non-compliant with these regulations can not only be bad for your inboxing and engagement rates but also can get your company in some serious legal trouble.
Keep your emails to the point
In most cases, try to keep your broadcast or bulk emails short. Subscribers tend to skim longer email messages anyway, so stick to your most important points. If you want to include additional information, you can always add links to online sources (such as blog posts, articles or other information) so interested subscribers can click to find out more.on’t include too many images or graphics in your bulk email messages. A lot of images can make your emails slow to load and may cause display issues. Also, many subscribers do not allow images to display, so they may just show up as white space. To avoid this problem, use a bulk email marketing program that automatically creates a text-only version of your emails.
Add effective and relevant CTAs
In order to make your bulk email campaign effective, you need to add calls to action. A call to action is something that encourages your subscribers to take the action you want them to, such as making a purchase or signing up for a webinar. A call to action may be “Click to Sign Up” or a button with “Purchase Now.” You can read more about the call to action here. It is a great idea to include your call to action more than once throughout your bulk email message, to help draw attention to it. Your CTA should be relevant to your text. When your subscriber reads about something in the email, they should be able to take immediate action on it via the CTA.
Don’t forget mobile optimization
Make sure every bulk email that you send out is optimized for mobile viewing. The majority of bulk email subscribers now check emails on their mobile devices, so if your emails do not display properly, you will alienate many of your subscribers. Also, make sure you optimize your email for other tablets and devices and various versions of mobile phones.
Sending a bulk email campaign is easy and one of the fastest and most promising ways of converting your customers. Make sure you use this channel effectively to get the best possible ROI. Also, if you have any other best practices that have worked for you, do let us know in the comments below.