It’s more difficult than ever to build a successful company and find success in the rapidly expanding mobile game market.
We’ve compiled the key mobile gaming trends 2022 list to help you understand the industry better but also to make the most of it if you’re considering creating your own mobile app or investing in one of the existing ones.
Mobile as Fastest Growing Segment of Gaming
1.8 billion individuals have downloaded a mobile game to their smartphone. By 2025, that number is predicted to increase to 2.2 billion.
Simply said, the market for mobile gaming is expanding at an amazing rate and shows no signs of slowing down. Despite the crowded market, you may still make a splash and claim a piece of the lucrative mobile gaming market.
For everyone, there are many opportunities. The primary lesson to be learned from these figures is that creating games for all mobile platforms is the most practical way to reach a broader audience.
The main difficulty with cross-platform game production, meanwhile, is having to adapt your game for an expanding range of gadgets. For instance, there are a large number of Android-based devices, each with a unique set of hardware capabilities. Comparatively, there have only been about ten main iPhone models.
PC-Quality Experiences Expected on Mobile
Over the past few years, smartphone hardware capabilities have significantly risen. Better mobile chipsets offer faster performance with less battery drain, supporting higher screen resolutions on display sizes that now average 6 inches.
Another important aspect is internet speed, so we are seeing an increase in AAA-caliber mobile games with great production values. Players have grown accustomed to expecting this, too. Mobile gaming experiences must be on par with those on PCs and consoles. On all platforms, players desire complicated games with vast worlds and high-quality graphics.
These demands, however, place a lot of strain on developers, who must boost production standards while attempting to create captivating and original gameplay experiences.
Unity advises game designers to be extremely strategic with the game’s design and aesthetic. They should also concentrate on picking the appropriate development tools that will enable them to live up to player expectations.
Seeking Social Connections
The pandemic made the social component of gaming even more crucial, and it continues to be a factor that boosts user retention and overall engagement.
It is one of the most important developments in mobile gaming because of this.
Games that enable communication between players while competing or cooperating with others typically have more stickiness.
Let’s not forget the huge success that high-production value multiplayer games like Genshin Impact, Call of Duty: Mobile, PUBG Mobile, and PUBG have achieved. Players demand these AAA-caliber social interactions from mobile devices as well as consoles and computers.
Mobile multiplayer games have advanced and become pretty complex, which is why they are so popular. But making a top-notch multiplayer game with engaging social components is anything but simple. Offering a fluid gameplay experience and having effective matchmaking is crucial. Connecting players with similar abilities and traits is also crucial.
Genre-Specific Monetization Strategies
Did you realize that players are spending more time than ever playing mobile games? In addition, they are spending more than ever. Simply put, players are splurging more frequently and for more money. The game industry is well aware of this. So many companies are dedicating time to creating a loyalty software platform that will engage their users even more.
However, because of the intense competition, making a lot of money is not always simple. The game studios that carefully study genre-specific trends and prepare their monetization strategies end up on top in terms of revenue. In-app purchases and rewarded videos are the two main ways that most free-to-play games are made profitable.
The fact that players choose to view them makes rewarded videos the ideal format for the in-app ad monetization approach. The attractiveness of rewarded videos is that, in contrast to other ad forms, they provide players with some sort of benefit or incentive. Rewarded video advertisements had the highest eCPM and higher CTRs than banner ads, which makes sense.
In many genres, a hybrid monetization strategy is also common. Simply said, this strategy mixes subscriptions, in-app adverts, and in-app purchases. The flexibility to commercialize various user categories, including both paying and non-paying users, is this model’s key advantage.
Crossplay and Spin-Offs Lead to Stronger Brands
Cross-platform gaming is now simpler thanks to technological advancements. There have been a lot of games recently that are accessible on PCs, consoles, and mobile devices.
Because players may select the device they wish to play on and still be a part of the larger user base, this type of game is well-liked. Crossplay is one of the major trends in mobile gaming for many reasons, including this.
Genshin Impact, for instance, enjoyed enormous success in part due to the fact that gamers could play the identical version of the game on the platform or device of their choice.
It is difficult to replicate the same gameplay experience on a mobile device as it is on a PC or console, though. Because of this, several developers produce mobile-optimized spin-offs of popular PC or console games. Examples include Crash Bandicoot: On the Run, Monster Park AR, Hitman GO, and Pokémon GO.
Publishers may reach a larger gaming audience and have a greater brand presence thanks to both crossplay and spin-offs.
IDFA Changes Complicating Mobile Game Monetization
Without addressing the impact of the most recent IDFA modifications and privacy issues on user acquisition and game monetization, it is impossible to discuss mobile gaming trends. Ad tracking has long been a crucial component of mobile marketing. Apple previously enabled it with IDFA (Identifier for Advertisers).
On iOS 14, Apple did, however, make substantial IDFA adjustments. Each iOS user must now consent to ad tracking. Naturally, this has made monetization and user growth for mobile games more difficult.
With all of this in mind, it’s more thrilling than ever to work in the mobile gaming industry. For those who know how to seize these possibilities, this rising market offers many of them.