Publishers often need help with locating an appropriate advertising network. When deciding on an appropriate advertising network, you should weigh several things. Ad placement, minimal traffic, and CPM maximization are all part of the advertising mix.
AdThrive, currently known as Raptive, is an ad network that facilitates revenue generation for publishers by connecting them with advertisers. It facilitates the exchange of advertising space between publications and businesses.
AdThrive has many advertisers and is a Google Certified Publishing Partner. The minimum payout barrier of $25 is relatively low. However, the minimum traffic requirement of 100,000 page views per month can be prohibitive for some new site owners.
This post will help you locate the finest AdThrive alternatives to monetize your website if you either don’t like AdThrive or have been rejected by them.
Top 5 Best AdThrive Alternatives to Try in 2023
#1. Publift
Publift is a premium option to AdThrive that gives publishers an all-in-one solution to help them make as much money as possible. The programmatic ad platform is a Google-certified publishing partner and has been helping publishers raise their income by up to 55% since 2015.
Several industry leaders have noticed that Publift is dedicated to helping publishers make more money. Deloitte also put it in the top 10 of their list of Australia’s 50 fastest-growing companies, called the Deloitte Technology Fast 50. It was named one of Australia’s Fast Starters 2020 by The Australian Financial Review and Statista.
Publift brings together some of the most extensive ad networks and helps publishers find solutions based on their needs. Its product suite, called Fuse, is easy to connect with a publisher’s website and doesn’t require much technical knowledge.
The company works with many ads, such as sticky bottom ads, video ads, interstitials, inters rollers, etc. The contextual ads that authors can put on their pages fit in with what’s already there, so people see ads relevant to their interests. It also offers ad layout optimization, reporting, header bidding, ad-block monetization, and an ad income calculator to make it easy to figure out how much money you are making.
Pros
- The process for acceptance is straightforward.
- provides good customer service
- You don’t need a contract that locks you in.
- It lets you pay with a bank transfer
Cons
- Monthly page views are at a high minimum.
#2. Mediavine
Mediavine is an ad management tool that has been around since 2004. More than 7500 publishers use it. It focuses on lifestyle areas like fashion, food, travel, and entertainment. This Google Certified Publishing Partner handles your ad servers and offers header bids and optimized ad placements.
Mediavne has a great dashboard that lets publishers keep track of their income and performance data at a very detailed level. Mediavine’s revenue-sharing plan gives publishers 75% of all ad revenue, and if your blog gets more than 15 million page views per month, you could get an extra 10%.
It sticks out from the competition because it has the best support services and the most technologically advanced solutions that help increase ad revenue without slowing down the speed at which pages load. Mediavine is also good at working with rich media forms like video, which makes it one of the best video ad networks available.
On the other hand, it has a contract that locks you in for 90 days and renews itself every 30 days. If you want to leave, you must give 30 days notice before the extension date.
Pros
- Services that help ads.
- There are several payment ways, such as PayPal, wire transfer, and direct credit.
Cons
- 90-day lock-in deal
- High minimum needs for traffic
- Time-consuming approval process
#3. Ezoic
Ezoic is an automated tool that can handle many different types of ads. It uses cutting-edge technology and artificial intelligence to ensure that ads are placed in the best places and give detailed reports.
Ezoic is known for having a wide range of tools for authors, like Ad Tester, that help them figure out which ads will work best in different places.
It doesn’t have high monthly page views requirements, making it the best option for AdThrive for smaller publishers. It also allows you to try out other services while using Ezoic. When it comes to insights and analytics, it may be better than what experienced writers are used to. But if you install Google Analytics, you can make up for this by keeping track of all the essential measures there.
Ezoic is one of the best CPC ad networks because it has many advertisers. This means that when advertisers bid on a publisher’s content, they do so healthily. It is the best ad network for new publishers whose pages don’t get much traffic and whose material is still being tested. Companies with more experience could look into other ways to make more money.
Pros
- There are a number of ways to pay, including bank transfer, PayPal, check, and Payoneer.
- It doesn’t have a deal that locks them in.
- Uses cutting-edge technology to speed up and improve the site.
- The best customer service in the world
- It’s a good choice for new or smaller publishers because it has no minimum standards.
- Fast approval process
- You can also work with other companies.
Cons
- Focused on sites with material about lifestyle
- The hiring process can be complicated for people who aren’t very tech-savvy.
#4. Google AdSense
Google AdSense is an ad network that links publishers to other ad networks. It doesn’t require a certain number of page views, making it the first choice for new website owners worldwide. It has an extensive network of marketers, so even if you just started making money from ads, you can find the right one to work with.
Google AdSense lets you make money per click and offers many different types of ads, such as native ads, banner ads, in-feed ads, etc. It is considered one of the best alternatives to AdThrive for new website owners, bloggers, and small and large publishers because you can control the type, amount, size, and placement of ads on your site.
Even though AdSense’s 68-32 split could be better than AdThrive’s 70-30 split, smaller companies are more likely to be accepted by Google AdSense and work with it. It is a great starting point for most new authors who want to profit from their sites and move on to ad networks that pay better after a few years. If, on the other hand, you want to move on from AdSense to a more rewarding platform, take a look at our list of the best options for AdSense to find one that works better for you.
Pros
- Even if a website is new, it can still make money from ads thanks to an extensive network of marketers and brands.
- Easy approval process
- No minimum traffic requirements
- A free platform that lets you create and put up ads the way you want to.
- No binding agreement
- Integration with Google Analytics is simple, so you can get a lot of success data.
Cons
- The $100 minimum payment is much higher than most other ad networks.
- The low-income share of 68:32 makes it less appealing to publishers who already have a lot of money.
#5. Monumetric
Bloggers like Monumetric, which used to be called The Blogger Network. It is not limited to a specific niche and works for all sites with good material. The ad networks that work well with publishers help you make money from your website’s space while also improving the user experience. It helps authors speed up their websites, make them look better, optimize their ads, and make them easier to use. It’s a good option for authors who want to add ads based on clicks and impressions.
Monumetric gives authors four different plans based on how many people visit their websites. Propel is for new or small producers with between 10,000 and 80,000 page views per month. For setting up and optimizing, the publication has to pay a one-time fee of $99.
Ascend: Publishers who get between 80,000 and 500,000 page views monthly get free customized ad strategies.
Stratos: If your site gets between 500,000 and 10,000,000 page views per month, you can use some paid tools and get a team to handle operations, advanced reporting, data, and testing.
Apollo: A dedicated team is available to answer queries and assist with ad management for publishers with more than 10 million monthly page views.
Pros
- Low minimum amount to pay
- Small bloggers and publishers can get in quickly because the partnership standards are more relaxed.
- Monumetric helps publishers from the start with skilled help.
Cons
- Has a lock-in deal that says they can’t leave for 30 days
- New publishers may need more than 10,000 page views per month to meet the minimum of 10,000 page views per month.
- If you get less than 80,000 views per month, you must pay a $99 set-up fee.
Conclusion
If you can’t meet AdThrive’s high-traffic requirements or be turned down for some reason, the alternatives in this piece are some of the best ways to make money from your site. In addition to these, there are now a lot of other ad networks that allow publishers to give even more advanced forms of advertising, such as in-game advertising. Take a look at our list of the best ad networks for games as an example.
Publift helps website owners make the most of the ads on their sites. Since 2015, Publift has helped its clients increase their ad income by an average of 55% by giving them impartial and cutting-edge programmatic advertising advice.
