Link building tools are software applications or online services designed to assist website owners, digital marketers, and SEO professionals in acquiring and managing high-quality backlinks for their websites. Backlinks, also known as inbound links or incoming links, are links from other websites that point to your website. They play a crucial role in search engine optimization (SEO), as search engines use them as a signal of a website’s authority and relevance.
Link building tools streamline and automate the process of finding potential link sources, analyzing backlink profiles, and managing outreach campaigns. These tools aim to help users build a diverse and natural backlink profile, which is essential for improving a website’s search engine rankings and overall online visibility.
Key features of link building tools may include:
- Backlink Analysis: The ability to analyze your website’s existing backlinks, as well as those of your competitors, to identify link-building opportunities.
- Link Discovery: Finding potential link sources, such as relevant industry websites, guest posting opportunities, broken link building prospects, and resource pages for outreach.
- Outreach Management: Managing and automating email outreach campaigns to contact potential link partners.
- Backlink Monitoring: Tracking newly acquired backlinks, lost backlinks, and changes in your backlink profile over time.
- Competitor Research: Analyzing your competitors’ backlink strategies to discover potential link opportunities for your own website.
- Toxic Link Identification: Identifying harmful or low-quality backlinks that could negatively impact your website’s SEO performance.
- Anchor Text Analysis: Analyzing the distribution and usage of anchor text in backlinks to maintain a natural link profile.
- Reporting and Analytics: Generating reports on link-building progress, backlink quality, and overall SEO performance.
Using link building tools can save time and effort in the link-building process, allowing website owners and marketers to focus on creating valuable content and other SEO strategies to improve their website’s online presence. However, it’s essential to use these tools ethically and follow best practices to build high-quality, relevant, and natural backlinks that comply with search engine guidelines.
Why do we need Link-building Tools?
Link-building tools are essential because they simplify the process of acquiring high-quality backlinks for websites. These tools help improve search engine visibility, generate targeted traffic, and enhance brand authority. They automate various tasks, such as prospecting and outreach, saving time and effort. Link-building tools also provide analytics and reporting features to track performance and make data-driven decisions. These tools streamline the link-building process, making it more efficient and effective.
Following are the Best Link-building Tools
#1. SEMrush
Starting Price: $119.95 per month
Applications: Link opportunities, backlinks analysis, link outreach, bulk analysis for link vetting
SEMrush is an all-in-one SEO tool that can build links very well. It can help you find chances to build links, check them out, and reach out to them. Overall, it gives you a complete answer for building links for your business.
It also comes with many other helpful tools as part of the contract, making it a better deal than niche link-building tools. This includes search engine optimization (SEO) tools, content marketing, social media marketing, ads, and more. You can try it for free for seven days, and if you like it, you can switch to a paid plan.
#2. Linkody
Starting Price: € 13.90 per month
Applications: Link tracking, backlink analysis
This is a simple tool for tracking links and looking at backlinks. It is a good deal for the money. It lets you look at your backlink profile and eliminate wrong links.
But it doesn’t help you find link-building chances or contact people for more links. You can try it for 30 days without giving your credit card information, which is a plus.
#3. Majestic
Starting Price: $49.99 per month
Applications: Link opportunities, backlinks analysis, link outreach
Majestic is a complete set of tools for building links to help your business in every way. It can do everything, from finding link chances for your website to analyzing your backlink profile.
Link Context is the particular part. It helps you find links based on where they are on a page. It also has extra SEO features, like researching keywords.
#4. Ahrefs
Starting Price: $99 per month
Applications: Link opportunities, backlinks analysis, link outreach, bulk analysis for link vetting
Ahrefs is most like SEMrush because it has a lot of SEO and marketing tools and isn’t just about building links. It also lets you build links from start to finish, including using bulk analysis to ensure the links are good.
One of the best things about it is that you can sort your pages by how many links they have. This lets you see which pages get the most backlinks so you can use the same approach on other pages.
#5. Pitchbox
Starting Price: Available on request
Applications: Link outreach, link prospecting, link vetting
This platform helps businesses and agencies make links and reach out to influential people. You can use it to find the top influencers and publishers in your field and connect with them. Using their marketing templates, getting in touch with them about building links is easy.
It works with SEO tools like SEMrush, Moz, and Majestic, making it more than just an email marketing platform. This lets it pull SEO data to check the links. There is no free sample, and their website doesn’t say how much it costs either.
#6. Buzzstream
Starting Price: $24 per month
Applications: Link prospecting and outreach
BuzzStream is a powerful tool to help you with all your link-building efforts. It can help you run practical link-building efforts by helping you find links and reach out to other people. It also has some project management tools that let you keep track of and measure how your link-building efforts are going.
It also helps you find and work with leaders, which is another way to get good backlinks. It also has a Digital PR tool that lets you build a list of journalists and bloggers to help you get placements. It’s a good tool for making links, but it has no bells or whistles. It’s free to try, so you can see if it works for you.
#7. JustReachOut
Starting Price: $79 per month, $65 billed annually
Applications: Link prospecting and outreach
This is the right tool to get your work on news and media websites. As the name suggests, all it does is help you get in touch with writers and get a link.
You can use it to make lists of writers and people with much power. It also tells you how to do outreach well so that your efforts have the most success.
Even though the monthly Price is listed to compare it to other tools, you can only sign up for one month. All of their plans are paid for once a year. This makes it more expensive than tools like SEMrush and Ahrefs, which can do more than one thing, despite having fewer features.
#8. Moz
Starting Price: $99 per month
Applications: Link opportunities, backlink analysis, link outreach, link vetting, etc.
Moz would have to be on this list for it to be complete. After all, Moz, Ahrefs, and SEMrush are the most potent and versatile SEO tools available today for constructing inbound connections.
But if we wanted to build links, we would use its Link Explorer tool. It helps you figure out how any website’s backlinks work. You can use it to find places to put links, eliminate wrong links, and fix links that don’t work.
It also shows the anchor text most sites use when linking to your site. This helps you choose the right keywords for your future writing and get more backlinks.
Moz gives you a complimentary 30-day tryout. Before switching to a paid plan, you can try it out and get a good feel for how it works and what features it has.
#9. NinjaOutreach
Starting Price: $389 per month ($155 per month for an annual plan)
Applications: Link prospecting and outreach
This is more of an email marketing and celebrity search tool that you can use to get links. You can use it to find influential people in your area and contact them to build links.
It also has extra influencer marketing features that aren’t available with specialized link-building tools. But it also costs more than those tools.
Please choose one of their yearly plans to save you up to 60% to get the most out of this tool. You can try it for free for seven days before deciding if you want to pay for it.
#10. Link Prospector by Citation Labs
Starting Price: $47 per month (pay-as-you-go option also available)
Applications: Link prospecting
Citation Labs sells a set of tools that can help you build links. Each tool is sold on its own. The first is the Link Prospector tool, which, as you might guess from the name, helps you find chances to build links. There are chances to sponsor events, add links, have people review your products or services, and more.
It is one of the most complete tools for finding links. The best part is that you don’t have to pay a set amount every month.
Here’s a list of 50 top link building tools that can help with your SEO and backlink strategies:
Ahrefs
SEMrush
Moz Link Explorer
Majestic SEO
BuzzStream
Pitchbox
Hunter.io
Ninja Outreach
Raven Tools
Linkody
Monitor Backlinks
CognitiveSEO
SEO PowerSuite
LinkMiner
LinkResearchTools
Ontolo
BuzzSumo
Dibz
GroupHigh
BrightLocal
Whitespark
Kerboo
URL Profiler
Buzzstream Discovery
ScrapeBox
NinjaOutreach Prospector
Inkybee
Hypefury
LinkAssistant
Broken Link Builder
Citation Labs’ Link Prospector
Hunter Outreach
Find That Email
Clearscope
HARO (Help a Reporter Out)
Remove’em
LRT (LinkResearchTools) – Link Detox
Check My Links
AuthoritySpy
SEOJet
BuzzStream Buzzmarker
MozBar
Pitchbox Link Prospector
Citation Labs’ Broken Link Finder
Dibz Link Prospector
Outreach Plus
Linkbird
CognitiveSEO Backlink Analysis
BuzzSumo Content Analyzer
Whitespark Local Citation Finder
FAQs about Link Building Tools
Here are some frequently asked questions (FAQs) about link building tools:
What are link building tools, and what do they do?
Link building tools are software applications or online services designed to assist website owners, digital marketers, and SEO professionals in acquiring high-quality backlinks for their websites. They help with various aspects of link building, such as finding link opportunities, analyzing backlink profiles, and managing outreach campaigns.
Why do I need link building tools for my website?
Link building is a crucial aspect of SEO, as search engines use backlinks as a signal of a website’s authority and relevance. Link building tools streamline the process of finding potential link sources, tracking backlinks, and managing outreach efforts, saving time and effort while helping you improve your website’s search engine rankings.
What are some popular link building tools available?
Some popular link building tools include Ahrefs, SEMrush, Moz Link Explorer, Majestic SEO, BuzzStream, Pitchbox, Hunter.io, Ninja Outreach, Raven Tools, and Linkody, among others.
How do link building tools help in finding link opportunities?
Link building tools can perform backlink analysis on your website and your competitors’ sites to identify potential link sources. They often provide information about domains with high authority, relevant industry websites, and opportunities for guest posting, broken link building, and resource page outreach.
Can link building tools help in competitor research?
Yes, many link building tools offer competitor analysis features. By analyzing your competitors’ backlink profiles, you can discover valuable link opportunities that might be relevant to your website as well.
Are link building tools helpful for monitoring backlinks?
Yes, many link building tools offer backlink monitoring and tracking features. They can help you stay informed about new backlinks gained, lost backlinks, and changes in your backlink profile over time.
Do link building tools provide email outreach capabilities?
Yes, some link building tools include email outreach capabilities. They can help you manage outreach campaigns by automating personalized email sequences to potential link partners.
Are there free link building tools available?
Yes, some link building tools offer free versions with limited features or free trials. However, for more robust and in-depth link building capabilities, you may need to invest in premium plans or paid versions of these tools.
Can link building tools help in identifying toxic or harmful backlinks?
Yes, some link building tools offer backlink audit features that can identify potentially harmful or low-quality backlinks. Cleaning up your backlink profile by disavowing toxic links can improve your website’s SEO performance.
How do I choose the right link building tool for my needs?
When choosing a link building tool, consider factors such as the specific features you require, your budget, user reviews and ratings, customer support, and the overall reputation of the tool. It’s also a good idea to try out free trials or demos before making a final decision.
Conclusion
I put together this list so that every reader can find a tool that works for them. It includes both high-tech and low-cost options for businesses. There are many different tools to choose from, and you’ll need to pick the right one for the job.
To be a link builder, you don’t need to spend $1,000 monthly on tools, but each job will take time. When you use your time and money correctly, your business will do better.
