Wellness is an all-encompassing topic for people today. It includes the food we eat, the supplements we take, the sounds we listen to, and even how we build our houses. Almost 80% of consumers think health and wellness are essential, so the global wellness business is now worth $1.5 trillion. That’s a big chance for businesses in a lot of different fields.
This is the most recent list of health and fitness trends to watch over the next three to five years. Along with specific examples of what’s driving each trend to the front.
Top 6 Growing Wellness Trends
#1. IV Therapy Moves Outside The Hospital
One of the most cutting-edge fusions of Western medicine with alternative therapies is IV therapy. People are turning to IV lounges and drip bars for intravenous vitamin and nutrition infusions to combat exhaustion, a hangover, dehydration, and other issues.
Many people who work in health care recommend IV treatment because it helps the body absorb vitamins and minerals. One doctor says that the body only absorbs 30% of a vitamin when taken by mouth, but it absorbs 100% when given through an IV.
A Mindbody survey found that IV therapy programs have increased by 50% since 2020. Even though this type of treatment is popular with customers, some medical experts warn against it, saying it’s a waste of money and could be dangerous.
Still, a lot of famous people continue to talk about IV treatment. In New York City, one IV therapist works with top athletes, Wall Street executives, and famous people. She says that during the height of cold and flu season, she gives up to 15 IVs a day and makes a six-figure income.
The DRIPBaR is an IV therapy business serving famous and regular people. They have more than 200 stores all over the country right now.
#2. Boosting Immune Health With Food And Supplements
During the pandemic, there was a massive increase in the demand for goods and services that helped boost the immune system. Even though demand decreases slightly in 2023, this is still an important area to watch.
People still care about their overall health, according to surveys. More than half of Americans say they are focused on their health and wellness so they can improve their immune system and fight off disease. People often try to improve their immune health by changing their diet and taking vitamins.
One study found that 50% of people naturally turn to healthy food to improve their health. One example is the sudden rise in the number of people who like mushrooms. This simple food is full of antioxidants, vitamins, and minerals that help the immune system.
Reports say that 2025 the mushroom market will be worth nearly $19 billion. So Good One business making money from this trend is So You. The company makes drinks that are good for you and are made from plants. One of their drinks is an immunity mix “powered by mushrooms.”
The company calls its mushrooms “apoptogenic,” which means they help the body deal with stress, find balance, and improve gut bacteria. People are also taking supplements to help improve their immune systems.
In 2020, the market for immune health supplements will be worth $18.22 billion; by 2028, it is projected to be worth $31.5 billion. A report from ADM, one of the biggest nutrition companies in the US, showed that almost 80% of consumers think taking supplements is essential for their overall health.
Experts in market research say that people are paying more attention to the health of their immune systems, which is making the zinc supplement market grow. They expect a CAGR of almost 9% from now until 2028.
#3. Supplements Emerge As A Primary Sleep Wellness Solution
In 2021, half of Americans said that getting better Sleep was the most important thing for their mental health, according to a Nature Made-funded study. The study went on to say that 74% of the people who took part would rather sleep well every night than get a raise at work.
Because of this, many people are using vitamins to help them sleep. Life Extension, a company that sells vitamins and supplements, recently said that 82% of people are interested in vitamins and supplements that can help them sleep better.
In September 2021, the sales of sleep aids on Amazon were up 55% from the same time the year before. The natural sleep aid melatonin has gained a lot of popularity in recent years. More than a third of respondents to a 2021 survey stated they had already taken it.
The wellness brand OLLY makes several lines of gummy vitamins, including eight different kinds of sleep supplements. Those who can afford more expensive ways to get a better night’s Sleep also like to use tech options. Eight Sleep makes items called “sleep fitness” that use technology to help people get better Sleep.
The company’s mattress uses thermoregulation, sleep tracking, and biofeedback technologies. According to the company, these technologies lead to 20% more deep Sleep and 30% less tossing and turning. Fast Company named Eight Sleep one of the 2022 Most Innovative Companies.
#4. Popularity Of Plant-Based Eating Continues To Rise
In the past 15 years, the number of people who eat only plants has gone from about 290,000 to 9.7 million. Nearly half of the people who buy food and drinks today seek “plant-based” products.
People, especially from the Gen Z and Millennial groups, want to eat more “clean” foods to improve their health. They even want to pay for it. In 2021, sales of plant-based food reached a new high of $7.4 billion, up 6.2% from the previous year. A few plant-based eating trends help this trend.
The Pegan Diet is a mix of the vegan and Paleo diets. People who eat this way eat about 75% veggies and 25% sustainable proteins like fish and eggs. Flexitarianism and reducetarianism are based on the same idea: eat mostly plant-based foods, but eat some meat occasionally. According to Whole Foods, this plan is one of the top food trends for 2022.
Companies that sell plant-based foods want to take advantage of this trend and make more money. Plant-based food companies raised more than $100 million in 13 different funding deals in 2021. One example is Eat Just. Early in 2021, the Qatar Investment Authority and Vulcan Capital each put in $100 million to help the company raise $200 million.
The company has a line of plant-based egg products that do very well, and it is growing into lab-grown meat intending to make 30 million pounds of “chicken” each year.
#5. Wellness Impacts The Home
The American Society of Interior Designers has named “health and wellness” one of the leading interior design themes 2022. Customers, they add, are particularly fond of places that promote both physical and emotional well-being.
People invest in their health at home by putting in infrared saunas. The company says since the start of the pandemic, the number of orders for infrared baths at a spa in St. Louis has almost doubled. Infrared lights are used to make heat in these kinds of saunas. Most of these units work between 100°F and 150°F, giving off a gentle solar heat.
Health experts say that people who use infrared saunas can improve their circulation, speed up muscle healing, ease joint pain, and feel less stressed. People making rooms in their homes for meditation and mental health is another new trend in fitness. It’s just one more way they spend money on rest and relaxation with a reason.
People are building “emotional escape rooms” and “meditation corners” as part of this trend. Pinterest’s list of top trends for 2022 includes search terms connected to meditation and emotional health. In today’s real estate market, these health and wellness qualities are also in high demand.
A researcher from the Global Wellness Institute said, “The pandemic has made people more aware of the idea of “building for deadly health,” and the recent growth of the market has been much faster than we expected.” Reports show that more than $130 billion of the global building market is spent on making living spaces with wellness-focused design and materials.
This number is also used by the real estate app Zillow. Their research shows that adding a meditation room to a home can add about 2% to its selling price.
#6. Sound Healing Promotes Relaxation And Mental Wellness
Music and sound treatment have been used since ancient Greece, but it has become more popular in the past few months.
Simply put, sound healing is the process of using different sounds, such as specific beats and tones, gongs, singing bowls, chimes, and other similar instruments, to help people relax and, according to many supporters, get real healing.
Scientists have found that sound therapy makes people feel better and reduces stress. Some experts on sound healing go even further and say that the methods can realign the body on three levels: emotionally, physically, and mentally. Companies like Google, Nordstrom, and Dove have been giving their employees virtual “sound baths” A therapist plays sounds that surround the person as they lie down and relax.
The Global Wellness Institute has found that sound treatment is part of nine smaller trends. The Institute thinks that sound wellness will affect everything from building design to health care to mental wellness. One company, Endel, has made an AI soundtrack to help people concentrate, calm down, and Sleep.
Their patented technology uses data from gadgets and sensors to make personalized soundscapes. The sounds change depending on the weather, the time of day, where you are, your heart rate, and other factors. Investors keep coming to the company. During a Series B funding round in April 2022, they got $15 million.
Conclusion
Our list of important health trends comes to an end here. Statistics show that people care more about their social, physical, and mental health. They are also fearless in spending money on goods to help them reach their health goals. Companies that can find out what these problems are and make answers that solve them are likely to do well.
