Business to business, or B2B digital marketing services refers to the digital marketing strategies and services that a company provides to another company. Although some core features of B2B digital marketing services are quite similar to B2C (business to customer) digital marketing, but they also differ in certain unique ways.
Unlike B2C digital marketing, B2B digital marketing mainly focuses on mutual digital marketing awareness and tries to build a long-term relationship with the stakeholders. It also deals with several stakeholders, each with their own unique characteristics to deliver customized services. In general, the sales cycles are longer in B2B digital marketing and it involves several touch points. Apart from these, through B2B digital marketing services, organizations communicate to formulate a stronger trustworthy business and personal relationship.
To know the core competencies of B2B digital marketing services, keep scrolling.
i) Strategy and content marketing:
Before providing B2B digital marketing services, it is very crucial to formulate a strategem. Different businesses have different characteristics and different customer bases. A proper digital marketing strategy understands these needs and prepares a roadmap accordingly. Content marketing means creating related contents and deploy them in several digital mediums in a strategic way to attract consumers’ attention and interest. Among 10 B2B purchasers, 9 say that content marketing has a high influence on their purchasing decisions.
ii) SEM and SEO:
Search Engine Marketing or SEM is basically an internet marketing strategy that works for increasing the website’s visibility in the organic search engine through advertising and proper keyword selection. SEO is a part of SEM that tactically choose keywords to increase a site’s ranking in the search engine. These are important because they lead to increasing the number of viewers, and hence, raise the probability of sales.
iii) Marketing automation:
It is a vital part of B2B digital marketing services that helps in automating many digital marketing tasks that are repetitive in nature. In digital marketing, you need to do many tasks on a regular basis that are similar in nature. Marketing automation, through implementing software, can essentially do these tasks in a more organized manner and thus, saves time, energy, and workload.
iv) Social media marketing:
Initially, social media emerged to connect people virtually. But now they have become one inseparable part of B2B digital marketing services. It provides a business the scope to interact with its customers both formally or informally across different social channels. Businesses can post relevant updates and at the same time, provide a quick resolution to customer queries and concerns.
v) CRO and display advertising:
CRO, the abbreviation of Conversion Rate Optimization, is a process that helps to improve the efficacy of a website through regular testing page design variations. It works by suggesting small changes to the website on a regular basis that we do not notice in general. It provides website viewers more personalized experience and at the same helps in reducing monotony while going through a website. Display advertising is a specific form of digital advertising that uses graphics, texts, images to advertise a certain product or service.